Topic 3: Climb Online with Self-Branding

[1]

[1]

What comes into your mind when you hear the phrase online professional profile? LinkedIn right. You could not be more wrong. I am not advertising LinkedIn but do you know that LinkedIn operates the world’s largest professional network on the Internet [2] I bet you even have an account with them. Okay now concentrate as I discuss the ways in which an authentic online professional profile can be developed.

The attention span of a human being is fairly short hence I intend to keep this blog very short and precise. Below is a very useful video that I found [3].

An authentic online professional profile is a profile that is genuine, a profile that is original, a profile that represents you. It is more or less about advertising yourself i.e. self-branding.

“77% of recruiters said they used search engines to find background data on candidates. Additionally, 35% admitted they eliminated a candidate because of what they found online.” [4]

So here are a few tips to help you develop an authentic online professional profile:

  • Picture- it is said a picture tells a thousand stories so please make your profile picture as professional as possible, no drunken photos or funny pictures.
  • Stand out- you should identify your Unique Selling Point (USP) and that should be your asset.
  • Be current- keep all your profiles updated.
  • Balance it- good balance between work and play does the trick; too much gimmicks is not good so as a stiff, dull profile.
  • Be you- “if you need to conceal your true nature to get in the door, understand that you’ll probably have to conceal your true nature to keep that job”[5].

Below is a picture that highlights what employers look for the most in your public profile. [6]

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“It used to be that your resume was the determining factor in landing a job, but now social platforms are becoming the norm for both networking and finding work.” [7]

Indeed there are lots of ways in which an authentic online professional profile can be developed but just a few has been discussed here due to restrictions. To conclude, I am sure you all have seen the hashtag that was trending last week about #TheDress and this week it’s about “what advice would you give your younger self” by using the hashtag #DearMe so mine is this blog! #DearMe #DearYou #YouNeedToReadThisBlogBecauseItWillHelpYouInLife

References:

[1] http://youthvillage.co.za/wp-content/uploads/2013/10/professional-online-profile.jpg

[2] https://press.linkedin.com/about-linkedin

[3] http://youtu.be/XR_WPzzx86o

[4] http://www.global-workplace.com/interview-tips/

[5] http://www.sethgodin.com/sg/

[6] http://www.onlinedegrees.org/c/career/

[7] http://blog.hiredmyway.com/6-things-your-professional-profile-needs/

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4 thoughts on “Topic 3: Climb Online with Self-Branding

  1. Hi Aliyu,

    I completely agree with you that LinkedIn is not the only way you can present yourself professionally online. I think my favourite part of your blog post was Seth Godin’s quote: “if you need to conceal your true nature to get in the door, understand that you’ll probably have to conceal your true nature to keep that job”.

    This is a great point about authenticity and being genuine when applying for jobs.

    However, in terms of concealing online identity, do you believe this is different? That candidates should conceal personal elements of their online lives in order to have a better chance of securing employment? You mentioned ‘no drunken photos’, whilst similarly including the stastic that ‘35% admitted they eliminated a candidate because of what they found online’. I’d be interested in hearing your thoughts on this.

  2. Hi Sarah,

    Thanks for commenting on my blog and saying what you really like about it. About the question you had in mind, personally I do not think anyone should conceal his or her identity just to secure a job. However you should note that it is the nature of human to always show the positive side of their life whatsoever. For example if you have a crush on someone, surely you will only show the side of you that you know the person will be interested in. Likewise it is the same online as you are trying to sell yourself to an employer i.e. self-branding hence it is better to not have stuff like ‘drunken photos’ etc. as it might be a double edged sword. You cannot guarantee how an employer might think or approach it.

    This is my own thought and I hope I have answered your question.

  3. Pingback: Topic 3: Reflective Summary | Sarah Kyle

  4. Pingback: Topic 3: Reflection on Creating an Authentic Professional Profile | Tamara Manton

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